Information, Education, Communication / Behavior Change Communication

Our overall goal is to prevent the spread of HIV/AIDS and promote safer sexual behaviour through awareness raising campaigns.

Our main objectives are listed below:

• Provide direction and oversight to all IEC/BCC initiatives in partnership with component coordinators.

• Provide technical support to Partners for IEC/BCC capacity building and for material development and dissemination.

• Take leadership in the designing, development and coordination of HIV/AIDS communication messages and strategies for reaching target population for advocacy, partnership building and behavior change communication.

• Disseminate tailored behavior change messages through appropriate effective channels including radio, television, and folklore.

• Contribute to NAS and Partners' effort for tracking whether interventions are reaching intended beneficiaries and for evaluating whether interventions are resulting in behavior change.